We're the only agency designed to be outgrown.

Here to support existing teams to stay self sufficient - without agencies.

We specialise across these four distinct levers.

VESSEL // CORE_CAPABILITIES_ACTIVE.JSON.GZ
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Data & Protocol Architecture

UCP, ACP & Onsite data optimisation
The Capability
We specialise in structured data and attribute strategies both onsite and on product feeds for the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UPC - Shopify / Google) to ensure frictionless readability, and fully optimised brand presence within OpenAI & Gemini.
The Outcome
Competitive advantage in GPT Shopping Research & Instant Checkout and Gemini Shopping. Your products are not just "indexed" or "Fed" we perform full attribute strategies, competitor analysis & attribute testing.
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Consensus Engineering

AI Brand Sentiment Intelligence & Narrative Management
The Capability
Following a gap analysis, we perform a mixture of community engagment strategies to adjust brand sentiment perception read by LLMs on Reddit, Quora, LinkedIn, Reviews Platforms and beyond, aswell as on industry specific channels with notable citation levels in LLMs.
The Outcome
Hightened control over brand sentiment in AI. When AI considers mentioning a brand, it looks for a "Human Consensus" that matches your brand promise, and can ignore high authority press, insted obtains sentiment from comments and forums.
We work within communities to reduce any sentiment gaps, reinform misunderstandings and perform competitive sentiment strategies where necessary.
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Content Production

Owned & Earned media optimised for human & AI perception
The Capability
We optimise existing long form rich content content and produce new content structured to be more meaningful to AI. We work most notably across YouTube, Wikipedia, Traditional Press and Industry Specific Media Channels to feed the AI's hunger for authentic detail from a range of source types.
The Outcome
Credability & Authority Signalling. While community sentiment in comment sections, reviews and platforms like Reddit are important. LLMs like traditional search engines, look for a wide range of brand mentions across various platforms and publications, hence traditional press and long form content is still important, especially from an overall credibility perspective.
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AI Ads Management

OpenAi and Google only
The Capability
Deploying Ad spend accurately has never been more important. We are lucky to have a first look a how users can deploy ad spend on OpenAI Go Ads. Reach out to use for a chat on what we know so far and how to prepare.
The Outcome
The highest conversion rates you've ever seen through any paid traffic source.
Brand visibility in both organic & paid placements is the ultimate way to increase ad spend effeciency.

What are we doing for others?

LLM visibility audits & optimisation

GEO or AEO, is a core practice of ours.

It is a rapidly growing space with a lot of noise, and misinformation on both sides, so we do our best to be as transparent, objective and action oriented as possible.

Unlike other leading LLM search agencies we aren't trying to sell you SaaS. Which means we aren't wedded to any tooling, instead we stay open tracking performance across multiple leading tools at once, providing richer, more trustworthy data to make actions upon than competitors.

Want a free LLM search audit? Just drop a note when you reach out.


Agentic Commerce Support

As LLM checkout functionality emerges and becomes more widespread, we're here to support with a variety of needs from setting up ACP feeds and enriching product data to implementing advanced tagging structures and ring fencing.


Custom Automations

We fulfil a wide variety of automation build requests, we have dealt with a wide variety of builds: If you have an automation in mind, please feel free to reach out.

The high likelihood we have carried out similar automations before means we can often deploy solutions faster and more cost effectively than competitors.

Many of our team have a background in ecommerce and marketing, so automations in this space come most naturally for us.

If you have something in mind, reach out and we'd be happy to have a free conversation.


AI use coaching

We have growing cohort of clients who hire our team to help them make better use of Ai tools at work and at home.

We have the ability to be present on location, analyze day to day processes and then give recommendations on areas to leverage Ai, including prompt engineering, tool selection and task automations.

The majority of people, in businesses and in day to day life are using Ai but aren't leveraging it's full capability yet, or disclosing sensitive info too freely.

We're here to guide you, to more effective, safer use.